Writing for the web
Wednesday 16 May 2012
9.30am-4.30pm
Description
Need to write clear, compelling content for your website?
Learn writing techniques that will help your key audiences find your website and engage with the content once they are there. Discover how web content helps your search engine ranking. Develop useful editing skills, ideal for the web, but excellent for other kinds of business writing too.
Whether you are writing a new website, editing material that was written for another format or managing regular content updates, this course provides an overview of the key principles, plenty of hints and tips and the opportunity to practise.
Course Contents
-What’s different about Writing for the Web?
-Who are you writing for? Understanding your audience
-Getting your readers’ attention
-Finding the right tone of voice
-Writing for the way they read
-The why and how of short copy
-Structuring content for the web
-Planning and writing content for your site
- What you need to know about search engines
-Writing for web pages, email newsletters, blogs and social media
-Editorial exercise to help you develop your writing skills
Trainer
Training is delivered By Hilary Phillips, Cygnus Extra, click here to view Hilary's profile.
Funding Available
This course is approved for ILA & Skills Development Scotland funding, click here for more information
To view our money back guarantee please click here
OURSE ON 22nd FEBRUARY IS NOW FULLY BOOKED
Location
Edinburgh Chamber of Commerce, Capital House, 2 Festival Square, Edinburgh EH3 9SU
Please note: Members may invite guests to Chamber courses and there are no restrictions (except number of available places) as to how many guests they invite to any one course.
(All prices excluding VAT)
- £187.00 (Chamber members and member guests)
- £237.00 (non-members)