Wednesday 12 March 2014
09.30am - 4.30pm
The course helps businesses to promote themselves through online and digital media. It covers a wide range of digital marketing techniques including search engine optimisation, social media, email marketing, Google AdWords and web analytics. It is taught by an ex-Google AdWords employee.
As a result of attending this course delegates should have a clear understanding of all the options available to promote their business online, and a firm idea of which techniques should work best for their business. They will be able to take advantage of digital marketing opportunities and, as importantly, track the success of their efforts. A real must in a digital age.
Digital marketing will improve sales and can also drive efficiencies in your business. This has a double positive effect on turnover and profit.
This course is aimed at anyone who is interested in promoting their business using online and digital. Specifically the course will cover:
Using online to increase sales opportunities;
Search engine optimization (SEO);
Making use of social media;
Best practice for email marketing;
An introduction to advertising online using search engines such as Google AdWords (a £50 voucher is included as part of the course); and
Measuring success: using Google Analytics to track how effectively your online marketing is performing
About the trainer:
This course is approved for ILA click here for more information
Edinburgh Chamber of Commerce, Business Centre, 2nd Floor, 40 George Street, Edinburgh, EH2 2LE
Please note: Members may invite guests to Chamber courses and there are no restrictions (except number of available places) as to how many guests they invite to any one course.
(All prices excluding VAT)
- £187.00 (Chamber members and member guests)
- £237.00 (non-members)