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Digital Marketing

Wednesday 01 April 2015 09.30am - 4.30pm


This course helps businesses to promote themselves through online and digital media. It covers a wide range of digital marketing techniques including search engine optimisation, social media, email marketing, Google AdWords and web analytics. It is taught by an ex-Google AdWords employee.

As a result of attending this course, delegates should have a clear understanding of all the options available to promote their businesses online and a firm idea of which techniques should work best for their business. They will be able to take advantage of digital marketing opportunities and, as importantly, track the success of their efforts. A real must in the digital age. Digital Marketing will improve sales and can also drive efficiencies in your business. This has a double positive effect on turnover and profit.

Course Contents:

  • This course is aimed at anyone who is interested in promoting their business online and digitally. Specifically the course will cover:
  • Using online to increase sales opportunities
  • Search Engine Optimisation (SEO)
  • Making use of Social Media
  • Best practise for email marketing
  • An introduction to advertising online using search engines like Google AdWords (a £50 AdWords voucher is included as part of this course)
  • Measuring success: using Google Analytics to track how effectively your online marketing is performing

Training is delivered by Lucy Johnston click here to view her profile.

This course is approved for Skills Development Scotland (flexible training opportunities) and ILA funding please click here for further information



Edinburgh Chamber of Commerce, Business Centre, 2nd Floor, 40 George Street, Edinburgh, EH2 2LE

Please note: Members may invite guests to Chamber events and there are no restrictions (except number of available places) as to how many guests they invite to any one event.

(All prices excluding VAT)
  • £195.00 (Chamber members and member guests)
  • £250.00 (non-members)
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Tel: 0131 221 2999
Fax: 0131 221 2998

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