Wednesday 25 June 2014
09.30am - 4.30pm
This course helps
businesses to promote themselves through online and digital media. It covers a wide range of digital marketing
techniques including search engine optimisation, social media, email marketing,
Google AdWords and web analytics. It is taught
by an ex-Google AdWords employee.
As a result of
attending this course, delegates should have a clear understanding of all the
options available to promote their businesses online and a firm idea of which
techniques should work best for their business.
They will be able to take advantage of digital marketing opportunities
and, as importantly, track the success of their efforts. A real must in the digital age. Digital Marketing will improve sales and can
also drive efficiencies in your business.
This has a double positive effect on turnover and profit.
This course is aimed
at anyone who is interested in promoting their business online and
digitally. Specifically the course will
Using online to increase sales
Search Engine Optimisation (SEO)
Making use of Social Media
Best practise for email marketing
An introduction to advertising online
using search engines like Google AdWords (a £50 AdWords voucher is included as
part of this course)
Measuring success: using Google
Analytics to track how effectively your online marketing is performing
Training is delivered
by Lucy Johnston click
to view her profile.
This course is
approved for Skills Development Scotland (flexible training opportunities) and
ILA funding please click
for further information
Edinburgh Chamber of Commerce, Business Centre, 2nd Floor, 40 George Street, Edinburgh, EH2 2LE
Please note: Members may invite guests to Chamber courses and there are no restrictions (except number of available places) as to how many guests they invite to any one course.
(All prices excluding VAT)
- £195.00 (Chamber members and member guests)
- £250.00 (non-members)